Statistics affirm, that a move to the oncoming lane is the third leading cause of road accidents with grave consequences. Road accident data analysis shows that the majority of head-on collisions have occurred in overtake-permitted zones. Drivers didn’t violate traffic rules – a road marking or road signs – they simply lost patience, overtook and after all lost their lives. But impatience multiplied by carelessness leads to new road tragedies.

There are a number of events that were scheduled during the campaign including special spot-checks and mass social and informational activities. But the core of it is a special social advertising video reel shot in a 3D format for the first time in Russia..