In autumn 2010 a special lessons have been held in the Russian schools. The program has been animated with the cartoons characters and devoted to the main rules of road safety traffic in a fun and easy for kids’ understanding manner. The campaign have been known as the part of school education program. More than 50 Russian regions was satisfied with the quality of POS and about 130 messages have been announced in the mass media.

The campaign involved the following channels: outdoors, TVC and events.