On September 22^nd, award ceremony of Second All-Russia social advertising contest “New Look” took place in the State Duma of the Russian Federation. A special prize awarded by Zavod Consulting agency was given to the winner of the Festival.

The socially active youth contest took place the second time. Anyone can take part in it as the contest is held not among advertising business professionals. Rather it is aimed at reaching young and talented people willing to give a try to another talent. The talent of addressing issues in the most sincere manner. The only restriction that is applicable to contestants is the age: the participants should be in the 14 to 30 year old age group.

The organizers of the competition were as follows: Multiregional social fund “World of youth” to facilitate implementation of programs that support youth, the Committee of the State Duma Federal Assembly of the Russian Federation on youth issues. The contest is held under the auspices of the Tyumen region governor Vladimir Yakushev.

In total, 5000+ projects from 83 regions of the Russian Federation took part in the contest. The winners were selected by the contest expert board and the members of the federal organizing committee, as well as by the visitors to mirmolodezhi.ru website where internet-voting took place. Finally, the authors of 75 projects from 35 Russian Federation regions were claimed as winners.

Zavod Consulting – a certified partner to agency  “New look”  - established a special prize to the participants. Based on opinion of Zavod Consulting team, the two best authors will be sent by the agency to the «Golden Drum» advertisement festival in Slovenia. The festival will take place in Portoro? on October 5 – 8, 2011.

At award ceremony Zavod was represented by its Deputy General Director Maksim Pisarev. “We are in the business of social advertising and we have the first hand experience how difficult it is to find involved people – Maksim pointed out. – Not those working for compensation but individuals heavily involved in the project, understanding and getting into details of the social issue they are work on. The work of contestants maybe lacking a perfect professional gloss, the funds they work against are definitely restricted, but what is obvious – the authors let the work through the heart. This is exactly the criterion we kept in mind when we selected winners.”

The two special prizes of the Agency were awarded to two projects – video clip on the rights of public transport passengers made by a team headed by Vitaliy Gaditzkiy from Krasnoyarsk Territory. The second prize was awarded to Sergey Kazantsev from Tomsk for video clip addressing the pedestrian safety.

“These youngsters amused us in a positive sense – explained Pisarev the choice the agency made. – The new generation is coming up to bring along their “new look”;  and we are glad about this. Because the Social advertising is young in Russia. We started to set it up in the ‘90s and until not we keep learning and finding new ways of development”.

In addition to the trip to the advertisement festival in Slovenia  the laureates that were awarded prizes and diplomas by Zavod Agency received other awards. Krasnoyarsk ad was given the 2^nd place in “Social video clip” category on the “Have the right” topic. Sergey Kazantsev who presented several ads at the contest came 2^nd in “My family is my wealth” category. He was also 2^nd place in the category “Life safety”.